01.03.2016

Stand and merchandising


 

Officine Abarth is moving to Geneva for the launch of Abarth 124 spider! A timeless space will be recreated using materials that reference the original place where the magic of the brand with the Scorpion badge happened: iron, rough concrete, metal floor plates polished by car tyres and metal nettingThe work benches are reminiscent of those of a real car workshop with spanners, girders and raw materials.

The new Abarth stand is designed to show visitors the hand-crafted dedication which is the most authentic element of each and every car that passes through this place - rich in history and projected far, far into the future. Officine Abarth is the place where mechanics work well into the nightand the place where technology and tradition meet in the search for performance at its best.

 

A new Abarth merchandising range inspired by tune-up kits

Abarth will be presenting the new merchandising range influenced by the boxes used to pack tuning kits in Geneva. The range is inspired by the iconic box used to ship spare parts which is a symbol of the brand's genuine tuning and performance DNA. The essential collection, in pure Abarth style, is made of real pine wood and includes an Office line and one dedicated to Home & Design accessories. Additionally, the Mopar Store on the Abarth stand will host various collections created in collaboration with prestigious brands, such as Breil and Kappa, and a special collection dedicated to 695 Biposto.
A selection of objects inspired by Abarth 124 Spider, made of premium materials and packed with high-quality details that only the best Italian design can offer, will also be presented in preview.

 

Finally, with the informative leaflets and the dedicated materials placed on the stand, visitors will get a chance to become acquainted with the products of FCA Bank, the financial company specialising in the automotive sector. The company operates on the main European markets - and in Switzerland through FCA Capital Suisse SA - with a sole mission: to support the sales of all Fiat Chrysler Automobiles brand vehicles by means of innovative financial products and high added value services dedicated to dealer networks, retail customers and companies.

 

 


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