11.11.2013

Abarth 595 ‘50th Anniversary’: the most powerful 595 ever


 

  • A history of records that is revived today in an exclusive limited edition of 299 units for EMEA
  • Perfect synthesis of technology and performance, craftsmanship and attention to detail
  • Exciting performance thanks to the 180HP 1.4 T-Jet engine combined with the "Abarth Competizione" gearbox: a top speed of 225 km/h and 0-100 km/h in less than 7 seconds
  • Historical logo on the bonnet and original handmade "Fiat Abarth 595" graphics
  • Attention to detail and sportiness for its interior too
  • Specific communication plan for digital, TV and social channels

 

September 1963. Turin Motor Show. Abarth presented the 595.

September 2013. Frankfurt Motor Show. Abarth presents the 595 '50th Anniversary', the most powerful 595 ever.

 

A history of records that is revived today in an exclusive limited edition of 299 units

In the 1960s the 595 proved an immediate success thanks to its extraordinary performance, unusual for such a small car, and became the brand's 'icon'. A history of records broken, victories and passionate people who have bolstered the legend of a car that represents the essence of the brand, expressed in four values: 'size' (it is the smallest supercar), 'shape' (Abarth is the 595 and the 595 is Abarth: all the Abarths in the collective imagination are white with a red band, like the 595), 'speed' (it is a car boasting record-breaking performance, the fastest 595 ever) and 'spirit' (it is not vintage, but rather contemporary history).

 

To celebrate the icon of the 1960s, the 595 '50th Anniversary' makes its début today. It will be produced as a numbered limited edition: up to 299 for the European, African and Middle Eastern markets. In particular, the livery, a modern reinterpretation of the original, the colour, the historical Abarth logos and the original "Fiat Abarth 595" graphics - all handmade by the best customisation artists at Officine Abarth in Turin - give the car individuality and character to turn it into a "contemporary icon".

 

Exhilarating performance

Exclusivity that starts from performance, guaranteed by the experience of the technicians involved.

The 180 HP (132 kW) 1.4 T-Jet engine - combined with the "Abarth Competizione" gearbox - make the Abarth 595 '50th Anniversary' the most powerful 595 ever produced. In detail, the 4-cylinder 16-valve engine with a displacement of 1368 cm3 (supercharged with a fixed geometry GT turbocharger) delivers a thrilling driving experience: 250 Nm of torque at 5500 rpm in Sport mode,  top speed of 225 km/h and
0-100 km/h acceleration in less than 7 seconds. These outstanding results also derive from the overboost function activated by pressing the "Sport" button which adjust the electronic control unit mapping and turbo pressure, in addition to the load on the steering wheel. What is more, the 180 HP 1.4 T-Jet is combined with an electrically actuated "Abarth Competizione" mechanical gearbox with steering wheel paddles to enhance the engine and cut shifting times.

 

Performance is also guaranteed by performance tyres mounted on 17'' alloy wheels with 695 Magnesio Grey design embellished by an aggressive red liner. The setup and braking system have also been further strengthened: Brembo 305 mm floating brake discs that can be dismantled with fixed four-piston caliper and special shock absorbers that guarantee performance in total safety. And of course there is a "Record Monza" variable back-pressure "dual mode" exhaust, designed to improve engine performance and deliver an inspiring sound over 3,000 rpm.

 

Specific exterior: a tribute to the historical 595

The style of the exterior renews the historical features of the 595 without betraying its original spirit.

 The historical logos on the car are a tribute to the original and are made with the exclusivity and attention to detail typical of Officine Abarth. The matt three-layer white paintwork, a contemporary reinterpretation of the 1963 model, and the graphics are ensured by the traditional handcrafting machining and finishing processes.

The new Abarth adopts Xenon headlights with dipped and driving light functions for improved light emission and excellent performance in all weather conditions. These devices deliver three times the light intensity and duration of standard halogen lamp headlights. The sun roof completes the tribute to the original car.

 

Attention to detail and sportiness for its interior

 The interior is just as customised and demonstrate the attention to detail and the sporting style of the exclusive 595 50th Anniversary. The red leather sports seats with white inserts and red stitching, combined with the dashboard, are a modern re-interpretation of those of the original car.

 The historical logo adorns both the black leather steering wheel with red inserts and finder and the kick plate, giving the car a timeless modernity.

The complete standard equipment includes an automatic climate control system with pollen filter, fog lights, CD+Mp3 radio with controls on the steering wheel and Interscope Hi-Fi system and Blue&MeTM hands-free system with USB port and Bluetooth, also with controls on the steering wheel. Standard is also DualdriveTM electric power steering with Sport function, rear parking sensors and the TTC (Torque Transfer Control) device which optimise torque transfer to the drive wheels to enhance handling and without reducing driving fun.

 

Specific communication plan for digital, TV and social channels

Celebration of the 595's anniversary is supported by a series of commercial activities across the Abarth range and by an extremely digital communication plan which revolves around the new commercial: the essence of the Abarth brand concentrated in 5.95 seconds through an evocative and epic slow motion. As usual, in the centre of everything is the car - the absolute star of the video - and its performance. That's because, according to Abarth, "Performance is a state of mind".

 

 The birthday has also been celebrated with a fun App for iPhone, iPad, Android and Facebook: Abarth fans can "play" their favourite tunes substituting the musical notes with the powerful sounds of the engines of the Abarth cars. True fans will be unable to say no to playing "Happy Birthday" to celebrate the 50th anniversary of the 595. 


Latest Videos

Advanced Search

Search...

From
To
Search

Latest press


x

Rights of use

The texts and images and the audio and video documents made available on media.fcaemea.com are for reporting purposes on social media networks, or by journalists, influencers and media company employees as a source for their own media editorial activities.

The texts, images and the audio and video documents are not for commercial use and may not be passed on to authorized third parties.

In addition, see Terms and conditions of access http://www.fiatpress.com/info/terms-and-conditions

    I have read and agree.